Which Brands are Accelerating?

October 14, 2011Which Brands are Accelerating?Dear Client:One of the metrics I like to look at, when looking at scan data, is what I like to call the "acceleration factor", or AF. The AF is the difference between a brand's year-to-date trend and it's latest four week trend. If the latest four week trend is above its year-to-date trend, it would indicate that the brand's sales are accelerating. Capiche? So I calculed the AF for all of the top beer brands,