Beer Business Daily – beer industry news and numbers

Where Twisted Goes, Boston Goes

Dear Client:  "Boston Beer is now a Twisted Tea story" as Twisted "accounts for 57% of Boston Beers’s volumes in the latest Nielsen data (vs. Truly at just 28%)," writes Nadine Sarwat of Bernstein, noting that two years ago those percentages were reversed.  With Twisted being Boston Beer's "only meaningful source of growth" and while Boston's overall volumes are declining ~6%, it behooves investors to pencil out Twisted's growth over the next five years on an increasing base to conjure

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