When You Have Drinks with Caroline, Things are Said

Dear Client:At a "Drinks with Caroline" event in New York last week thrown by veteran CLSA beverage analyst Caroline Levy in which your editor and the well-respected publisher of Beverage Digest, John Sicher, participated, CLSA declared "2015 is a pivotal year" for both soft drinks and beer as the big players in both categories struggle to maintain topline volume. For the big boys, it remains to be seen if their "biggest brands can be rectified through better marketing" even though