Beer Business Daily – beer industry news and numbers

What’s This La Colombe/ Molson Coors Deal Really About?

Dear Client:  The news cycle has been like a rabbit's delivery ward at full tilt the last few weeks. But perhaps you recall that Molson Coors recently announced a 10-year deal to distribute La Colombe RTD coffee in the drug and convenience channels (and eventually, everywhere) through their beer network. The deal will be implemented as of January, giving a top U.S. beer company access to the $4.6 billion RTD coffee market, expected to grow exponentially over the next half-decade.

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