What’s the Next BIG DEAL in U.S. Beer?

Creating Value. It's an elusive wench these days in the macro-beer industry in the US. Oh, the consumer is getting some value for their beer dollar, but the brewers themselves seem to be running out of magic tricks, and their investors expect magic tricks every few years.In the fifties and sixties, the magic trick was the industrialization of the beer industry, making drinkable light lagers in giant efficient factories and ship it in your region. In the 1970s and 80s,