Beer Business Daily – beer industry news and numbers

What’s the Deal with Belgian Wheat Beers?

I spoke with a distributor in Florida today who told me something that was surprising. In an on-premise account which sports 120+ draft lines, his largest draft account in volume by far, which he says all sell well, the number one draft ring in the account is.. drum roll... not Bud Light, not Miller Light, not Sam Adams.... but, Coors Brewing's Blue Moon. Fruity, cloudy, orange slice, easy going down the gullet, but still with cache. This beer-and this style-is

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels