What’s New for DGUSA for 2011

Beer Business Daily September 29, 2010What's New for DGUSA for 2011Dear Client:Diageo-Guinness USA laid out their plans for next year, which include the rollout of Guinness Foreign Extra Stout (which influential rating site BeerAdvocate praised), continuing the test of Guinness Black Lager, focusing on Red Stripe Light, and capitalizing on the recent resurgence of PABs. Foreign Extra Stout was successfully tested in New York and Atlanta and will get rolled out nationally in 2011 with $1 mil in media support.