What’s Going On With Coors Light?

What's going on with Coors Light lately? The latest IRI scans, for the four weeks ending November 27, show the brand up almost 6% in supermarkets, while Bud Light was down -0.4% and Miller Lite was down -2.6%. What the heck is that about?Whenever we see brand trends bucking category trends, BBD automatically assumes it's related to, what else? PRICING. Nothing moves the old volume needle like a good price promotion. And certainly with Coors' increased focus this year on