Dear Client: As individual growth stories were put on display at the Beer Marketer’s Insights Seminar in New York City this week, overall category health hung above the meeting like a deflating Thanksgiving Day Parade balloon. Indeed, BMI president, Benj Steinman, revealed quite a hole in this metaphorical balloon, presenting numbers that show the category is on track for another "historically" bad year, at least from a volume perspective. SHIPMENTS APPROACHING 25-YEAR LOW. He said that in BMI’s history of
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