What’s Driving Brand Heineken in the U.S.?

Dear Client:Yesterday's Q3 Heineken call had CFO Laurence Debroux trying to explain brand Heineken growth in the Americas. Basically, it sounds like marketing is doing what it's supposed to do."Heineken volume growth was positive in the U.S. We see continued signs of the brand's turnaround," she said at call's outset. "And obviously, overall volume growth in the quarter were supported by the successful Cities campaign, as well as the Rugby World Cup sponsorship. We are also very excited about the