What Kind of Beer Are You?

Dear Client:If you were a beer, which beer would you be? And what does it say about your personality? We all know that beer is a badge, but one marketing firm sought to quantify this old well-worn truth. Mindset Media, a market research firm which hangs its hand on psychographics, hooked up with 2,600 consumers in the 'net and crunched the numbers and Ad Age reported them. Highlights:Budweiser drinkers are "sensible, grounded and practical," says Ad Age. They are steady