What is Miller’s Game?

In our series this week on brewers' games, we start with Miller. Last year, Miller made waves with its Catfight ads depicting two nubile but no doubt intelligent young ladies fighting in a pool of wet cement, as most intelligent women do at some point in their lives. Then they followed up with a self-parody of a pillow fight including Pamela Anderson, whom I met briefly and also found to be intelligent though she has never been in wet cement,