Beer Business Daily – beer industry news and numbers

What Drives Shoppers to Grocery Stores?

(It's not what you think)In our continuing series on supermarkets, today we take a look at what drives people to shop at particular stores. I believe this to be an important part of beer marketing since supermarkets sell a large percentage of total beer sold, and in particular chain supermarkets sell 83% of supermarket beer sales. Remember the old adage about the three most important attributes of a store's success: Location, location, location? Surprisingly, proximity to home and even low

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