What Do HPL And Sparks Have in Common?

You wouldn't think you'd find HPL and Sparks in the same sentence much less the same headline... yep, BBD strives to surprise. HPL and Sparks were both honored, along with their marketers Andy Glaser and Randy Ransom, respectfully, in Ad Age's Marketing 50: the 50 best new marketing ideas for 2007.Ad Age scribe Jeremy Mullman writes of Heineken Premium Light: "Andy Glaser, Heineken brand director, and his team launched Premium Light with a media budget ($50 million) that would make