What Are You Thinking?

The emails poured in over the weekend from A-B distributors who are concerned about alienating core Natural Light drinkers (who could care less about carbs and want their original Nat Light, darn it) while cannibalizing Bud Light and even Mich Ultra. While the analysts love the idea, distribs appear to be worried."Natural Light drinkers are big beer drinkers whose perception of Natural Light is that it's a good beer for the value..If too much noise is made about Natural Light