What Are People Actually Drinking in the On-Premise?

Dear Client: At the recent Craft Brewers Conference, Datassential Senior Account Manager Kyle Chamberlin gave a rundown on on-premise trends, looking into what styles, flavor profiles and beer-related terms are drawing in consumers and winning the battle for menu real estate. Kyle utilized information from Datassential's ReportPro research on food and beverage; the Flavor database, which tracks awareness and trial affinity consumer data for around 4,000 ingredients and brands in beer and beyond; as well as MenuTrends, a platform tracking