What Are Bolt-On Brands Worth?

That is the question that is keeping many distributors awake at night, or at least causing some concern, or perhaps not even registering in the subconscious. But whatever your anxiety level, I say there's never a bad time to explore what your beer brands are worth, in the unlikely event this game is starting to tire you and the beaches of Aruba are calling.Veteran beer and soft drink industry consultant Andy Christon, of Ippolito Christon & Co., says that you