We’ve Gotta “Lean Into” Beer’s Changing Landscape, Says Craig

Dear Client:At last year's NBWA conference, president and CEO, Craig Purser, focused much of his opening remarks on disruption within the industry.DISRUPTION THE NEW NORM. "Here we are a year later and disruption continues to transform our world," Craig said this week on the big stage in Chicago. "Yes, the world is changing around us, and it's safe to say that 'disruption' is the new normal for beer," Craig claimed.THREE EXAMPLES. To illustrate his point, Craig walked through three challenges