Welcome to The Silly Season

This week marks the beginning of the time of each year when otherwise sane and reasonable brewers and importers completely lose their minds. Thanksgiving is when supplier execs suddenly wake up and discover that they had better make their end-of-year numbers, or else. Wall Street is watching, and the corporate headquarters is watching. While they are watching, they aren't always privy to the shenanigans that go on in the trade to move boxes. Lots of chatter of deep discounting to