Welcome Heineken Light

It's been a long time coming. There have always been two camps in the debate on whether to line-extend a low calorie version of Heineken: One camp believes it dilutes the hallowed Heineken trademark. The other believes that Heineken is leaving money on the table by not offering what has become a standard in American beer brands: light beer.BBD used to favor the former, but with light beer not outselling full cal beer and consumers almost expecting a low cal