“We Will Restore Momentum”

That was the message from A-B cfo Randy Baker, who said that while it was a terrible quarter for A-B, the company is embarking on "a number of initiatives to increase market share in 2005." Those include a mix of on-premise marketing to improve beer's image, targeted promotions, new packaging innovations like aluminum bottles and plastic labels, and new products like Bacardi Watermelon. And of course pricing.THE Q1 RESULTS. Shipments were down 2.7% whiles STRs were down 1%. A-B lost