We talk On-Premise with MillerCoors’ Ed McBrien

Dear Client:Last week you'll recall (see BBD 07-15-2014 ) MillerCoors sales chief Ed McBrien sent a memo to distributors outlining their "Comprehensive On-Premise Strategy" which detailed a seven point strategy to improve off-premise beer sales, including holding the line on premium light draught pricing. BBD caught up with Ed later in the week to learn more about this plan. You, my friends, are a fly on the wall. BBD: Ed, I thought we'd start with your new approach to on-premise.