“We Didn’t Achieve Our Most Important Goal”

The Coors story remains similar to previous quarters: profits grow, US case sales down. For the quarter ended March 28, 2004, Coors total dollar sales were up 11.5%, with a volume increase of 1.8% (including UK and other business). "In many ways, this was a better quarter than a year ago," said pres. Leo Kiely in a conference call with analysts. But Leo says they "didn't achieve our most important goal, retail sales growth in our US business." US Q1