“We Are Under-Indexed at Retail”

That's what New Belgium Brewing's chief Kim Jordan, looking fit ("You wanna meet me at the gym?" she joked to me as she boarded an elevator after her speech. "Perhaps you should". Her loss is my gain, so to speak) told a packed NBWA convention, eager to hear from four craft beer pioneers as the category represents the fastest in the beer business. The panel consisted of a hilarious Jack Joyce of Rogue Ales, Jim Koch of the Boston Beer