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We Agree to Disagree

Heineken USA has big changes planned. It has changed the way it collects media co-op dollars for its non-Dutch brands. Starting February 1, HUSA will adjust your FOB prices to include the co-op, rather than billing for it seperately, on Newcastle Brown Ale, Tecate and Dos Equis brand families. This new way of collecting the money is "consistent with the Dutch process which has been identified as a best practice by the HUSA Distributor Council," writes Chris Steffanci, senior vp

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