Walmart’s Big Push in Beer

September 18, 2013 Dear Client: It's no secret that Walmart is committed to becoming the US' largest beer retailer, with plans to double alcohol sales by 2016. A recent Bloomberg piece reveals that Walmart is selling popular premium Bud-Miller-Coors packages at cost or near cost in some stores. The markup on 36-pack of at an LA store is 0.6% compared with 16.2% for a package of Flaming Hot Cheetos and 30% for a 20 oz bottle of Coke, according to