Dear Client: Scale matters. The proof: AB Inbev posted the worst quarterly performance in a generation in its largest and most profitable market, and Wall Street … yawns. Turns out it's good to be the king, as the world's largest brewer was able to diffuse the North American results in a sea of global scale. After the Q2 print, the stock dipped a little (~50 cents), but investors had long ago priced-in the Bud Light controversy, and they're apparently moving
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