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Wal-Mart Selling Private Label Beer

Dear Client:Last month, Walmart's SVP of adult beverages Al Dominguez told the audience at our Wine & Spirits Summit that WalMart shoppers would start to "see adult beverage prominently displayed near fresh food" and "more overall space given to the category," including beer caves [see BBD 05-17-2016].Al left out one big detail, however, which was the fact that inside this newly dedicated space would be WalMart's own brand of beer. Yes, the world's largest retailer has started to sell its

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