Wal-Mart and Liquor: Who is Helping Whom?

The financial press was falling over itself in the revelation by the Wall Street Journal on page one that Wal-Mart and Diageo are working together to increase the chain's liquor sales, despite the priggish culture of Wal-Mart (they can't buy alcohol on corporate credit cards, even at supper, and no alcohol is allowed to be consumed at any corporate events or at their headquarters. Sounds like a fun place to work). "We're putting hard liquor in our stores where we