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Volumes Remain Steady

Beer Business Daily October 14, 2010Volumes Remain SteadyDear Client:Despite the price increase lead by A-B in early September, volumes have remained moderately steady in scanned channels and have, in face, improved in the latest week to October 3, according to Redburn's Chris Pitcher. What's going on here? Have the laws of economics suddenly gone in reverse for Halloween?Naw. It turns out it's easy comps. Here's how it went: Before A-B's price increase beer volumes in weekly scanned SIG channels was

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