Beer Business Daily – beer industry news and numbers

Volumes Improve As A-B Fronts Price Increase

Beer Business Daily July 23, 2010Volumes Improve As A-B Fronts Price IncreaseDear Client:Beer volumes were down 1.4% in four week SIRI all-channel scans through July 11, which includes the July 4 holiday. But dollar value sales were up 1%, suggesting that the 45 cent a case increase in pricing is sticking. And look here, sequentially beer sales are improving as the summer wears on. When you look at 52, 26, 13, and 4 week trends, they progressively improve. Respectively, the

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