Dear Client: If you’ve heard Molson Coors chief Gavin Hattersley speak on hard seltzer during earnings calls, then you know the company’s motto is all about having a clear “point of differentiation” in the space. Molson Coors believes they have found that in Vizzy. The hard seltzer, which is made with Acerola Cherry and contains antioxidants and Vitamin C, is like an "even-better-for-you" play. And according to Molson Coors, this approach seems to be working, even if it is unorthodox
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