UBS: Distributors Optimistic on Price

In a research report released yesterday entitled "A 'Refreshing' Perspective", UBS beverage analyst Caroline Levy unveiled the results of an exhaustive distributor survey competed by over 200 beer distributors. In it, she discovers several interesting findings:PRICING UP. Almost 70% of distributors expect pricing/mix to increase in 2004. On average, A-B distributors are expecting price increases of 2.5% in 2004, while Miller distributors expect a 2% increase and Coors distributors expect a 1.5% increase. About 70% of distribs said that less