Two New Brands from MillerCoors to Hit in 2014

Dear Client:Two new brands set to hit nationwide in the first half of 2014: Miller Fortune and Smith & Forge Hard Cider "have the potential to scale big and to scale fast behind strong positioning, 360 marketing support and big-time pushes on- and off-premise," per a memo to distributors. It's all part of the company's increased focus on above-premium innovation. Miller Fortune will seek to "elevate Miller into above premium with a 6.9% ABV beer that is more spirited to