Twisted Tea’s Back Half Playbook

Dear Client:  Twisted Tea has seen major, double-digit growth in the last few years, having expanded distribution and pack sizes across many channels and geographies.  As we reported earlier this spring, the brand’s category weighted distribution measure is nearing 90 in food and convenience channel scans – on par with the very largest brands in beer. So where will they possibly be able to find even more upside? Brand director Erica Taylor shared plans for driving Tea in the back