Twisted Tea Gears Up for its Biggest Year Yet

Dear Client: A lot of people don't realize the sheer size of Boston Beer's Twisted Tea business. It's the fourth largest brand in the RTD/FMB space, behind White Claw Seltzer, Truly Seltzer, and the Mike's Hard Lemonade franchise (in that order).  And yet, despite its large size, and the fact that it's old enough to drink itself, Twisted Tea is up almost 50% YTD in IRI multi-outlet and convenience. (This is its 13th year of double-digit growth, mind you.)  FMBs