Truth Squadders React to BA Stance on Voluntary Disclosure Initiative

Dear Client:Yesterday we riffed on the Beer Institute's just-announced voluntary disclosure initiative, whereby six of the largest brewers and BI members have agreed to disclose serving facts like ABV, calories and more on their products (bottles or cans) by 2020. Ingredients themselves can be listed on products, or on carriers (which can also direct consumers to the info online).We argued that's likely a strategic move for an organization that largely represents brewers with products almost all under a moderate 6%