Truth Squad: Why the NFL is in the Dumps

Dear Client:Beer folks are sports people by nature, and we got a lot of feedback yesterday on our issue putting forth the hypothesis that domestic premium beer sales, already slow, are even slower because of the NFL viewership steep 12-15% decline, depending on who you ask. Some choice responses:"I think that fans care more about Fantasy Football than their home team … I took my grandson to a Bucs vs Oakland Raiders game and he watched his Fantasy Football scores