Truth Squad on ‘Fixing Beer’

Beer Business Daily August 20, 2010Truth Squad on 'Fixing Beer'Dear Client:Wow, got lots of feedback regarding yesterday's article about how we need to fix beer at retail. We even got some comments from retailers. The mood seems to be very tense out there with retailers regarding the prospect for a price increase. In fact, that was the issue that was the most on their minds. To wit:"Harry, You're absolutely correct in saying that we are allocating more display and ad