Truly Lemonade Alone is 6 Share of Seltzer: Where Does it Go From Here?

Dear Client: Launched in January, Truly Lemonade -- if you were to call it a separate brand from Truly -- has achieved in less than six months what many large companies have been desperately trying to do: become a top seltzer player, at roughly 6 share of hard seltzer in the latest IRI 4 weeks.  Recall, Truly Lemonade has the same intrinsics as the regular Truly line: 100 calories, low carbs. But it has a much bolder, sweeter flavor, and