Trends Go Sliding on Unfavorable Holiday Timing

Dear Client:  Beer’s recent streak of dollar growth in Circana scans came to a screeching halt in the most recent set of weekly results thanks to some unfavorable holiday comps. Indeed, in issuing the latest batch of scans, Circana’s bev alc VP Scott Scanlon attached a cautionary disclaimer on holiday timing, noting how “calendar adjustment heavily impacted this week’s data comps.”  Scott called out how the current set of scans (to Sunday, June 30 2024) are compared to the week