Trading Up and Trading Down in C-Stores

The consumer trends of trading up to better beer and an awareness of a healthy lifestyle continue to play out in the convenience channel, while it also appears some consumers are feeling the pinch of higher fuel prices as the near premium segment is showing better-than-category growth in the latest 4 weeks, according to numbers provided by Nick Lake at Nielsen.MIX SHIFT UP. So far this year-to-date (to October 6), beer volumes are up 0.8% in c-stores, but check it: