Tough Outing for Beer in Latest Nielsen

Dear Client:It was a rough go-round for beer in the Nielsen's latest four weeks ending May 7. Beer case volumes trends are on a skid, down 1.3% - a far from its YTD trends of 0.8% growth.All of the segments had a relatively poor showing as well. No segment could match its YTD volume trends and there wasn't a single segment growing volumes in the double digits.The above premium segment drove growth, up 2.3% in volume and 1.2 share points,