Topo, High Noon Among Big Movers and Shakers in latest IRI

Dear Client: Late last week, we were privy to the IRI beer data set ending 2/20, and it confirmed what we all already know: A slow start to the year. Total beer dollars are down 3.6% YTD, with volumes down a painful 8.3%. Latest four week trends are less bad, though still down: dollars are flat, up 0.3%, but volumes are still down 5.1%. That volume/dollar discrepancy is a nod to all the pricing brewers have been taking.  But though