Beer Business Daily – beer industry news and numbers

Topgolf is Committed to Cracking Seltzer

Dear Client: Topgolf is already just about the top bev alc on premise concept in its markets, second only to professional sports stadiums for alcohol sales [see BBD 02-15-2019].  The concept is about to pour even more suds and liquor. They opened eight new venues last year, for a total of 60 units. And they’re expanding the concept: Craft cocktail-centric “Lounge by Top Golf” just opened in Kirkland, WA. They’re also pioneering a new footprint type for their signature Topgolf

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