Top FMB Player Geloso Gets in on Hot Category with New “Buzz Tea”

Dear Client: Top FMB player Geloso, maker of big but still fast-growing brands, Clubtails and Johnny Bootlegger, is now making a big push with hard tea.  They’re rolling a brand new franchise – a colorful brand dubbed Buzz Tea. At 6.5% ABV, it courts the younger LDA consumer with its emoticon-clad cans and "all natural" messaging.  Paul Rene, Geloso's VP of US sales, says it's really the first national rollout for the company, which has been around decades, but built