Tony Magee on Goose IPA

Dear Client:Yesterday BBD reported that part of The High End's big, hairy 2017 goals is making Goose IPA the number one national IPA.The current market leader has some thoughts on that goal. That, of course, would be the Lagunitas brand.They're the current IPA market leader: Lagunitas had the no. 1, no. 2 and no. 3 top craft IPA packages by dollar sales in 2016. In IRI multi-outlet and convenience, for the past 52 weeks ended 12/25, Lagunitas IPA was the