August 3, 2011Tom on Miller Lite: "Keep Working It" Dear Client:"In part, volume declines can be attributed to a weakening economy, record precipitation, and high gas prices," said MilllerCoors in a presentation to analysts yesterday. But the reality is that Miller Lite presented a significant drag on volumes, causing several analysts during the Q&A to zero in on the brand's softness like a laser. The brand, MC's second largest, softened considerably in the second quarter, down mid-single digits, contributing to
