Tito’s Going to Reyes in California

Dear Client: Maybe the Great Convergence isn't dead after all. Tito's, the top traditional spirits brand, has announced that it is moving to Reyes in California this spring, from RNDC.  "Following a comprehensive review of our route to market, we have identified California as a market with significant future growth potential," per statement.  "We have made the strategic decision to transition the distribution responsibilities for Tito’s Handmade Vodka in California to the Reyes Beverage Group, effective April 1, 2025. "We