Three Trends to Know

Dear Client: As we’ve reported the last few weeks, after a quite bumpy spring and a summer surge that failed to materialize, at least the last couple of months have looked better for beer. That bears out in the recent Circana data, to 12/1, where the most recent 12 weeks look notedly better than the YTD trends. (All data multi outlet and c-stores, the widest channel read, unless otherwise noted.)  Overall beer is down 0.4% in dollars YTD and -2.4%